Realtor/Broker & Owner of The Real Estate Junction
My goals are the same as yours:
- Obtain the most money for your home.
- Sell the home quickly without making sacrifices.
- Reduce your stress and save you time.
- Protect your best interests and avoid pitfalls.
- Minimize the inconveniences of selling.
Golden Rule Pledge To Home Sellers:
"I will give the same level of care and attention to the sale of your home that I would use in selling my own home. My goal is to make life-long clients who turn to me first and who recommend me to others - not just a quick sale."
Selling a house in today's challenging real estate market requires more than just a sign in the yard and an ad in the newspaper. I use a broad-based marketing approach designed to expose your home to the maximum number of qualified buyers and brokers.
My 14 Point Marketing Plan to Sell Your Home
1. Preparing Your Home
I will provide specific guidance on what you should do prior to placing your home on the market. The goal is to get your home in top condition so that it will command a premium price. Properly staging your home before showing it to buyers will help the home sell itself.
2. Pre-Listing Preparation
I will be a major resource providing recommendations for some of the best service providers: Closing Attorneys’, Property Inspection, Termite Inspection, Home Warranty, etc..
3. Multiple Listing Service
I will register your property in the Multiple Listing Service database, making it available to over 6,000 agents in Wake County alone.
4. Triangle Realty Listing Service
When you list your home with Triangle Realty Associates, the top real estate consumer websites will automatically market your listing on their site. We have formed the business relationships to help feature your home and get it sold quickly.
5. Featured Cary Website Placement
My Website, www.real-estate-cary.com, draws 320 unique visitors per day on average. Your home will be featured on the home page and the appropriate neighborhood information page.
6. Triangle Realty Associates Team
I will deliver details about your property to our very successful team of Triangle Realty Associates agents within 24 hours of taking the listing. These agents are assisting and guiding buyers who are searching for just the right property. Many of our listings are sold by our own agents within the first 30 days.
7. Custom-made Brochure
I will create a quality brochure to emphasize all of the important amenities of your home to potential buyers. The idea is to make the best possible impression and to provide information so that after looking at dozens of homes, your home will stand out in the buyer's mind.
8. Virtual Tour
Over 100 photos will be taken of your property. Photos are then electronically stitched together for a polished, informative virtual tour. Flyers/Virtual Tours are then posted to MLS, Craigslist, and YouTube for maximum exposure.
9. Home Book
Not all agents will be as knowledgeable about your home and the neighborhood as I am. Therefore, I will compile a book to be left in your house which will answer most buyer questions about your home, the community facilities, schools, and the surrounding area. The objective is to provide the buyers with all the information they need to make the decision to purchase your home.
10. Open House
I will advertise and hold your home open two times early in the listing period.
11. Neighborhood Involvement
In 8-10% of all home sales, the buyer knows someone who lives within two blocks of the house that he or she buys. I will create interest about the sale of your home in the surrounding neighborhood.
12. Showing Follow Up
I will contact the agents who have shown your property more than once to determine the level of buyer interest and to provide additional information for the prospective buyers as required.
[hey, what happened to #13?] ... ... :-)
14. Status Reports
I will give you regular emailed, written or verbal reports to include actions taken, actions needed, current and planned advertising, feedback on showings, and changes in the market conditions that may affect the sale of your home.
Finally, I will take great pride in handing you a check at close of escrow. You will be glad you trusted the sale of your home to Michael McLaughlin and Triangle Realty Associates.